SSENSE

Montréal

About SSENSE

SSENSE, pronounced [es-uhns], is a Montreal-based fashion platform with global reach. Founded in 2003, SSENSE is pacing the vanguard of directional retail with a mix of luxury, streetwear, and avant-garde labels.

SSENSE was founded in 2003 by brothers Rami, Firas and Bassel Atallah. Born in Damascus, Syria, they emigrated to Montreal with their family when they were teenagers. SSENSE began as Rami’s part-time passion project, powered by his curiosity surrounding e-commerce in its early stages. An experiment with fashion’s secondary market revealed a compelling growth opportunity, leading him to build the first SSENSE platform as part of his graduate thesis for his degree in computer engineer- ing. He was joined by his two brothers to fully explore its potential. Firas had recently graduated with a degree in Finance and Economics while Bassel had just begun studying mechanical engineering. With their complementary skill sets, the brothers set out to engineer a leading global fashion plat- form to merge online and offline; leveraging the internet to define the next generation of retail.

The Ssense Flagship Store in Montréal is a space for the most coveted fashion labels, installations and events, and personal shopping appointments.