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ACRONYM

Avant-Garde Utilitarian Techwear

About ACRONYM

After a decade consulting for a variety of technical sportswear brands including the revival of Nike’s once-dormant ACG line, Michaela Sachenbacher and Errolson Hugh deployed their cumulative knowledge in 2002 with the release of their label ACRONYM. Combining functional and intelligent design with boundary-pushing aesthetics, ACRONYM fosters an uncompromising sense of style that stretches the boundaries between fashion and technology.

Rather than resist the exponential growth of technological hybridity, the brand embraces this change with clarity and purpose. Offering stylish, utilitarian activewear and sleek gadgets for everyday use, ACRONYM foregrounds the importance of technological synthesis and a commitment to innovation in all aspects of design.

Brand Specs

  • Avant-Garde
  • Techwear
FOR
  • Men
  • Women
FROM

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