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In 1987 Claudio Antonioli started his first retail project in Milan and soon became a point of reference for a select (professional) clientele. In January 2003, the store moved to Via P. Paoli 1, where one of the first silent movie theaters in Milan was located in the 1920s. The renovation of the space was entrusted to Storage Associati, a company that balances the contemporary aesthetics of the interior with the original historical elements of the structure, including an extension created by Vincenzo De Cotiis in 2009. In 2019, an entirely new space expands the environment overlooking the Naviglio Grande, through a project by studio Casper Mueller Kneer. The boutique currently has more than 700 square meters. The selected collections and the interior design reflect the personal style of Claudio Antonioli. His philosophy is to combine research, modernity and avant-garde. For this reason, he has always offered the most comprehensive and important selection of designers and brands in the fashion scene.
In addition to the main boutique in Milan, Antonioli is present four other times in main shopping streets with different premises; in Lugano in Via Nassa nos. 29 and 66, in Turin in Piazza Carlo Emanuele II 19 and in Ibiza in Carrer de Cas Dominguets 17c.