About Heliot Emil
HELIOT EMIL is a Copenhagen-based ready-to-wear fashion brand founded by brothers Julius Juul and Victor Juul. Known for its subversive Scandinavian aesthetic, monochromatic design language, and experimental approach to clothing, HELIOT EMIL explores the intersection of form, function, and contemporary luxury fashion.
Under the creative direction of Julius Juul, the brand develops collections defined by technical fabrics, custom-developed materials, precise hardware, and architectural silhouettes. Each garment reflects a commitment to innovation, utility, and craftsmanship, combining minimalist Scandinavian design with industrial elegance and forward-thinking construction.
Since presenting its first collection in Milan for the Spring/Summer 2017 season, HELIOT EMIL has built a distinctive identity within modern ready-to-wear. The brand’s universe blends high-fashion design with functional details, futuristic textures, and a refined dark palette which results in wearable experimental clothing.
HELIOT EMIL focuses on material research, technical tailoring, and progressive design, and pushes the boundaries of contemporary fashion. Its collections appeal to a global audience seeking luxury ready-to-wear, avant-garde streetwear, and modern Scandinavian fashion with a strong conceptual edge.