The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
The designer Tatsuro Horikawa describes his philosophy as follows:
“I feel there are many different elements inside myself that contribute to the creation of a collection. I create the collection when these differing elements accumulate to such a point that they form into one exceptional vision or idea. These elements are the following :
Art, Architecture, Music, Ambient Sound / Noise, Travel, Emotional Communication, and my own internal creative urge. The aim is not only to create simply “clothing” but rather, to create and contribute to a person’s total lifestyle and existence. It’s a similar process to making a movie and a very sacred and profane thing. Sometimes the world of my imagination and vision becomes frayed and broken-down, chaotic and corrupt, the stillness sunk beneath loud vibrational noise, the purity, and destruction contained within every Pilgrim. It’s a sharp and metallic industrial mayhem.
Black is always the base of my creative palette. Black symbolizes the Avant-Garde and has a deeply spiritual and noble meaning for me. I am obsessed with the image of Black in Japanese Religion, in Zen. It represents the crazy darkness hidden in the shadows away from the light. It is the total color of complete and utter grief.”
- Monochrome Fashion