VAVA stands for unique eyewear with a futuristic appeal that invites you to participate in a forward-thinking movement.
VAVA seeks to foster a dialogue between crafts and high-tech, using the most advanced technologies. A techno product that, at the same time, embodies the experience, knowledge, and art of the great masters of handmade eyewear. This approach, combined with the use of the highest quality materials, makes VAVA unique.
Characteristics of VAVA eyewear are pure lines and basic shapes. VAVA is inspired by minimalism and Bauhaus movement, admiring artists such as Sol Lewitt, Malevich, or Josef Albers. As if part of a minimalistic imagination where aesthetics is the result of gender removal. The great challenge is in the exercise of eliminating superfluous compositional elements, adornment, and romanticism to build a neutral gender.
The unisex philosophy is naturally affiliated with the DNA of the brand. Unisex is one of the ways to the future. In a time of cultural transformation, VAVA envisions a future that is ageless, genderless, and raceless, using terms like equality and diversity. Addressing the demand for fast-paced changes to a centuries-old paradigm requires more than simply discussing matters. It is imperative to become part of the change as we are already living in the future.
In an environment of high-speed culture, turbo-capitalism, media overload, the digital revolution, consumption ecstasy, megatrends, and velocified culture, VAVA eyewear embodies deceleration, purism, and metaphysics. The protection conferred by eyewear against a hostile environment (pollution, dust, UV, etc.) is not merely physical but also spiritual, allowing a certain dose of asceticism and renunciation.
In times of anxiety about our ecosystems, VAVA designs for a conscious future, a world of high-tech solutions that leverages all the possibilities of technology to make zero waste and environmental consciousness possible. A post-industrial world of techno-craftsmanship is waiting for you.
VAVA is conscious and sustainable design:
- Mazzucchelli Eco-Friendly Acetate, Biodegradable and 100% Recyclable
- Barberini Crystal Lenses, 100% Recyclable, produced in Italy in Zero-Waste plants.
- Ecological Aluminum, 100% Recyclable
- Minimal paper packaging, removing all kinds of plastic packaging
- Ethical working environment. VAVA is produced at family-owned Italian factories, located in the area of Treviso