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boutiqueW opened in Omotesando, Tokyo in 2000 and has been running for more than 20 years. The store started out as a women’s boutique, handling vintage and domestic/international brands, and in 2006, was able to start a men’s boutique. Since then, the store has dealt with various foreign brands and has been offering products that they can recommend to their customers with confidence.
Also boutiqueW launched an online shop in 2010, to make it easier for people from all around the world to experience the world of boutiqueW online.