First aid to the injured is an androgynous basic wear line embracing a strong, monochrome vibe striving for an easy, relaxed everyday look.
The silhouette of first aid to the injured is somewhat minimalistic with its cleanliness – but the underlying details found in each piece leave plenty to explore for the wandering eye. Slightly biased hems, special stitch-finishing, and unexpected shapes put alongside a graphic and controversial printing universe makes the garments easy to pair with existing wardrobe favorites longing for a breath of fresh air.
First aid to the injured – as the name itself depicts – from the beginning envisioned to be more than just a fashion brand designing clothes. The slogan quickly became ‘Lifesaving basic wear’ as the brand has been involved in all sorts of charities. An example given, paying for several girls’ education in developing countries and donating money to save parts of the rainforest as well as shipping boxes full of clothes, shoes, toothbrushes, and toys to an orphanage in the Philippines.