Yohji Yamamoto contrasting-trim wool-blend jumper – Black
$1,862.00$782.00
Yohji Yamamoto
Timeless Avantgarde Anti-Fashion
About Yohji Yamamoto
Yohji Yamamoto was born in 1943 and graduated from law school in 1966. Right after he realized that being part of the ordinary society and a law career was not for him. Instead, he decided to support the family tailoring business of his widowed mother who was a dressmaker, and agreed under one condition: a fashion college degree which he completed in 1969 at Bunka Fashion College Tokyo, awarded with two fashion prices and a scholarship in Paris.
Back in Japan, in 1972, Yohji Yamamoto founded his prêt-à-porter label Y’s for Women, followed seven years later by the second line for men. After presenting his first collection in Tokyo in 1977 and enjoying commercial success, he showed his fashion for the first time in Paris in 1981, launching Yohji Yamamoto Femme. A fashion show in New York followed in 1982. Yohji Yamamoto earned a lot of criticism in the European fashion world at the beginning but was soon able to convince the European market as well with his first collection under Yohji Yamamoto Homme, which he presented in the French capital in 1984. Yamamoto also opened his first store in Paris in the early 1980s.
Yohji Yamamoto is well-known for avant-garde and oversized silhouette fashion pieces that are deconstructed, asymmetrical and somber. The natural asymmetry of the body inspires him to create equally asymmetrical cuts, voluminous silhouettes and a deconstruction of familiar forms. He drapes and wraps according to Japanese tradition, plays with the movement of clothing and layers many layers of fabric on top of each other. His stylistic model: nomads. “They wear everything they own on their bodies. Their clothes are their life. That’s my goal,” Yamamoto said at a lecture at the Oxford Union Society.
Yohji Yamamoto explains his preference for black by saying that his mother wore black exclusively after his father died in the war. Timeless and unusual design make Yamamoto’s fashion “anti-fashion”, standing against fast fashion which is destroying fashion, he says, and young people have lost their ability to criticize current trends.
Various collaborations and awards underline the success of the designer. The most well-known is the Adidas Y-3 line, of which Yamamoto has been creative director since 2002. The collections fuse sportswear and streetwear with Yohji Yamamoto’s style.
In 2022, Yohji Yamamoto launched a conceptual project named Wildside, centered on collaborations with different creatives each season such as Ambush and Kié Einzelgänger, resulting in limited-edition pieces.
Yohji Yamamoto Knowledge Base
-
Who is Yohji Yamamoto and where is he from?
Yohji Yamamoto was born and raised in Tokyo, Japan, in 1943. He is a world-renowned Japanese fashion designer, known for his avant-garde style, oversized silhouettes, and use of black. He is considered a pioneer of “anti-fashion,” challenging traditional ideas of beauty and clothing.
-
When was Yohji Yamamoto's first collection?
Yohji Yamamoto presented his first independent collection in Tokyo in 1977 under the label Y’s. Later, he made his Paris debut in 1981, which—along with Rei Kawakubo’s Comme des Garçons—introduced the world to a radical new wave of Japanese fashion often called the “anti-fashion” movement.
-
What is Yohji Yamamoto style?
Yohji Yamamoto’s style is characterized by avant-garde, oversized silhouettes, predominantly black clothing, and a blend of Japanese aesthetics with Western tailoring. His designs often feature asymmetry, deconstruction, and gender-fluid elements, rejecting conventional fashion norms. Instead of following trends, Yamamoto emphasizes timelessness, individuality, and the beauty of imperfection, making his work a cornerstone of avant-garde fashion.
-
What is the story behind Yohji Yamamoto for adidas: Y-3?
In the early 2000s, Adidas wanted to push beyond performance sportswear into fashion. At the same time, Yohji Yamamoto was exploring ways to merge style with functionality. They teamed up to launch Y-3 in 2002, where “Y” stands for Yohji Yamamoto, “3” for the three Adidas stripes, and the dash between them represents their bond: A visionary fusion of Yamamoto’s avant-garde fashion and Adidas’ sportswear expertise, creating one of the first true “luxury streetwear” lines.
