D.GNAK is the menswear label of Korean designer Kang Dong Jun. Born in Seoul, Kang trained at New York’s Parson’s School of Design and launched D.GNAK with a debut show at 2008 F/W Seoul Fashion Week. The brand’s defining characteristic is tailored clothing with twisted details; clothing that is achromatic in color and innovative in silhouette.
The name D.GNAK is formed from the mirrored reflection of Kang’s name. It expresses his fascination with disruption, eclecticism, and experimentation. In that vein, D.GNAK is a label that reveals and conceals at the same time, inviting engagement with the wearer while retaining a level of mystique.
Melding his appreciation of Western tailoring with the looser fit of Korean menswear, the stylistic pillars of D.Gnak by Kang.D lie in the pairing of a restricted black and white palette with inventive structural flare. Muscular draping creates boldly layered looks that effectively establish an aesthetic framework within which the label’s streamlined design principles can come to light.
In 2009, Kang launched the diffusion line D by D. The label is younger and more casual in tone than the mainline with references drawn from urban culture and streetwear. Kang’s vision for D.GNAK is popular avant-garde – a brand that stands at the intersection of the underground and the mainstream; the inventiveness of directional fashion delivered to the wider men’s market without compromise in quality or cut.