Leather Works, from Japan to Italy

The Story

Keita Ogawa is the designer and founder behind the label Incarnation. Since he was a child he was fascinated with leather and dreamt of being part of this intriguing world. The men’s leatherwear label Incarnation was established in 2009, after working with leather artisan Isamu Katayama Backlash for five years through which Ogawa had learned more about leather techniques, tanning, and the potential of leather innovation. After becoming independent by founding the fashion label Incarnation, he decided to move to Florence the same year. Presently Keita Ogawa is living in Perugia and creating new high-quality leather in Italy.

The label produces extraordinary leather jackets, shoes, and accessories. All kinds of different hides are used including horse leather and special attention is paid to detail. The product range of leather jackets is astonishing and very avant-garde with hand-stitching applications, as raw and rugged as can be.

Brand Specs

  • Avant-Garde
  • Men

Incarnation Videos

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