HELIOT EMIL is a Copenhagen-based ready-to-wear fashion brand founded by brothers Julius Juul and Victor Juul. Known for its subversive Scandinavian aesthetic, monochromatic design language, and experimental approach to clothing, HELIOT EMIL explores the intersection of form, function, and contemporary luxury fashion.
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Heliot Emil
Avant-Garde Scandinavian Streetwear
Juun.J
Street Tailoring
Juun.J graduated from ESMOD Seoul in 1992 and worked at many prestigious fashion houses before creating his own label “Lone Costume” in 1999. Not long after showing at Seoul Fashion Week, Lone Costume became the most sought-after brand with a cult following. Asia Times selected Juun.J as the top 4 notable designers to watch.
Song for the Mute
Uniquely Modern Avant-Garde
Song for the Mute is an Australian label that was founded in 2010 by lifelong friends Melvin Tanaya and Lyna Ty. In the collections, it is all about imperfection and fabric character. Trademarks of the label are unsewn hems and raw pieces without lining. Taking a textile-centric approach to design, the duo meticulously develops, samples, and selects fabrics in collaboration with artisanal Italian and Japanese mills before patterning their intimate, story-driven collections. The label’s selection of elegantly-executed basics merge the distinctive style aesthetics of East and West, fusing deconstructionist sensibilities with traditional menswear forms to express a uniquely modern point of view. Imperfect raw edges and unlined exposed interiors lend a wabi-sabi aesthetic to expertly-cut outerwear, blazers, and straight-leg trousers, while t-shirts and loungewear are crafted in carefully-sourced luxury fabrics.
Yohji Yamamoto
Timeless Avantgarde Anti-Fashion
Yohji Yamamoto was born in 1943 and graduated from law school in 1966. Right after he realized that being part of the ordinary society and a law career was not for him. Instead, he decided to support the family tailoring business of his widowed mother who was a dressmaker, and agreed under one condition: a fashion college degree which he completed in 1969 at Bunka Fashion College Tokyo, awarded with two fashion prices and a scholarship in Paris.
Issey Miyake
Pioneer in garment technology
Issey Miyake was a Japanese fashion designer whose name is synonymous with innovation, technology, and timeless style. Born in Hiroshima in 1938, Miyake studied graphic design before moving into fashion, attending Tokyo’s Tama Art University and later honing his skills in Paris and New York. His diverse background allowed him to approach clothing design as a fusion of art, technology, and function.
