Yohji Yamamoto was born in 1943 and graduated from law school in 1966. Right after he realized that being part of the ordinary society and a law career was not for him. Instead, he decided to support the family tailoring business of his widowed mother who was a dressmaker, and agreed under one condition: a fashion college degree which he completed in 1969 at Bunka Fashion College Tokyo, awarded with two fashion prices and a scholarship in Paris.
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Yohji Yamamoto
Timeless Avantgarde Anti-Fashion
Boris Bidjan Saberi
The Avant-Garde Fashion Alchemist
Boris Bidjan Saberi is a German-Persian Avant-Garde Streetwear designer, based in Barcelona. Born in Munich on September 11, 1978 to a German mother and a Persian father. “These biographical factors play a fundamental role in Boris’s formation: they combine dual systems such as West/Middle East traditions and form/formless garments with the designer’s passion for numerology”. Both parents worked in the fashion industry, maintaining a fashion label as a family business. As a result, Saberi was introduced to the world of fashion at a very early stage of his life which shaped his career path: studying fashion design in Barcelona, graduating in 2006. While Boris Bidjan Saberi had started his first leather accessory line while still in university, his eponymous label Boris Bidjan Saberi was launched after his graduation in 2007.
Rick Owens
Avant-Garde Luxurious Grunge
Rick Owens is an American fashion designer, well-known for avant-garde luxurious grunge fashion pieces. Owens’s career started in 1994, when he launched his first fashion-line, selling to one of the hippest retailer boutiques exclusively on Hollywood Boulevard in Los Angeles. Before that, his career path did not dissolve so straight in the beginning. After he had dropped out of Otis College of Art and Design, he had taken a course in pattern cutting at Los Angeles’s Trade Technical College and had worked in the fashion industry, designing copies of designer clothing.
The Viridi-Anne
Avant Garde Fashion from Tokyo
Born in 1963 in Nagano Prefecture, Tomoaki Okaniwa graduated from Tokyo Zoukei University, Department of Fine arts majoring in Painting. Moving from the canvas to a desire for expression through garments and then establishing Caterpillar Produit in 1987.
Uma Wang
Avantgarde Fashion from China
Uma Wang completed her studies in textiles at China Textile University in Shanghai, before moving to London to pursue a fashion design degree at CSM. She followed this with nearly a decade of working as an in-house designer for a number of Chinese labels. This foundation allowed her to launch her own label in 2005.
Duellum
Duality Fashion
DUELLUM is a brand started by the designer Tomoaki Okaniwa (The Viridi-Anne) in autumn/winter 2020/2021 when he produced costumes for the new performance “III” of Juan Kruz Diaz de Garaio Esnaola, a contemporary dancer, choreographer and stage director who collaborated in the image shooting of The Viridi-Anne SS19 Collection.
Maison Margiela
Avant-Garde Deconstruction
Maison Margiela is a Paris-based fashion house founded in 1988 by Belgian designer Martin Margiela, a graduate of the prestigious Royal Academy of Fine Arts in Antwerp. Known for its avant-garde, deconstructive approach to fashion, Maison Margiela has become one of the most influential brands of the past four decades.
Dries Van Noten
Eclectic prints, wearable artistry
Dries Van Noten is a Belgian fashion designer and one of the most respected figures in contemporary fashion. Known for his eclectic use of prints, colors, and textures, Van Noten has built a reputation for creating clothes that balance artistic expression with everyday wearability. As a member of the famous Antwerp Six, a collective of avant-garde clothing designers who emerged from Belgium in the 1980s, he has played a pivotal role in redefining European fashion and elevating Belgian design to the global stage.