Reinhard Plank

It all began in Vienna, where Reinhard Plank studied industrial design and started investigating the relationship between humans and objects and how people interact with each other. He nowadays works from his atelier near Florence, surrounded by nature and his team. His creations show how individuals deal with the notion of personal space, either protecting it or challenging it to attract attention.

Observation, experimentation and lightness remain key elements at the core of each and every Reinhard Plank creation.

Creativity can’t be rushed. Just as good wine needs time to build body and character, ideas need time to take the right shape. When the mould is lifted, there’s no coming back. Discarded matter, rejected ideas and all the possibilities imagined don’t exist anymore.We’re left only with what was meant to stay. Knowing how to give up on something, that’s the secret behind every creation.