MINOAR

For Minoár, clothing occupies an exceptional part which is a manifestation of one’s soul and character. Appearance through garments should be a personal expression of the state of mind and attitude to the outside world. Clothing is a manifestation of one’s approach towards the world – living and non-living. The beauty of each garment lies in its practicality and identity it creates by simply wearing them.

Minoár is dedicated to creating appearance through complete silhouettes that carry precisely this value and concept to the world. For the brand functional fashion is a diverse art, both applied and fine art. It serves as a means of indirect communication to others, yet it has the ability to be in perfect tune with the surroundings and fields such as architecture, interior design, music, fine arts. They should all connect to each other in one personal thoughtful aesthetic.

All these creations shaping individualistic appearance come to life when their wearer breathes life into them, drawing them into one’s daily practices and thus creating history. After all they are for the one who does not belong.

Minoár is the tamed chaos designed in one specific direction. Our focus is directed in the creation of a sensory vision through alternatively built perception. Through our creations we intend to originate an external shape as a reflection of the human sensorium.

Minoár creations themselves are not simply design with individual origin. Minoár is the sensitive dependence on initial conditions to genesis. The element which gives life to design itself is a segment of the lasting impact of occurrence the same way as the phenomena ‘The Butterfly Effect’.

Minoár reflects as an undefined outcome of events in process of creation that touches the indefinable. The fundamental concept to behold roots is bound with the gifts of nature – every fiber, leather fragment and precious metal. Of all that Minoár creates artefacts of illusions cultured within colorless forms where each element has a purpose.